Learn how content modeling works...and how it benefits you. 

Customer experience no longer starts at the store or on a sales call. Customers demand research-focused experiences, and that demand starts with a multitude of channels. As a result, managing content – efficiently and with an ROI-centric mindset – has become a central business focus.

In this whitepaper, our CTO Dave Conder explains what content modeling and engineering are, and how any organization can benefit from this type of approach to managing content.

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Q&A: WHAT IS CONTENT MODELING?

Our CTO explains the concept and benefits of content engineering and modeling.

1641 California Street, Suite 400
Denver, CO 80202 USA 

303.759.2100

"That's really our focus: How to help customers go beyond churning content and create models that are maintainable, measurable and meaningful for their customers."

Becki Dilworth
VP of Marketing and Strategy

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