Content Marketers: How to Use Google Analytics for Real Insight

Take your Google Analytics to the next level by delivering deeper insights into your readers’ behavior. Score and segment web traffic by value, to identify the highest value content. You'll learn how to:

  • Find your revenue-generating content through user behavior reports
  • Score and value customer leads in Google Analytics
  • Use Advanced E-Commerce and Tag Manager to measure content engagement

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Power moves for content marketers in google analytics. 

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"Your website is where all your data starts, and you’ll want to make sure it’s ideally configured to consistently feed your analytics."

Becki Dilworth
Vice President of Strategy and Marketing

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